Quick answer
What does an email marketing expert do and why hire one?
When you hire an email marketing expert, you get a specialist who sets up your email tool, cleans and grows your list, builds automated flows like welcome and abandoned cart emails, writes campaigns and protects deliverability. Hire one when your list is growing but emails go to spam, get few opens or bring few sales.
Key takeaways
- Email lets you reach your own list without paying per click.
- Automated flows often bring steady sales with little daily work.
- Deliverability setup (SPF, DKIM, DMARC) decides if emails reach the inbox.
- Clean lists and consent matter more than list size.
- Email works best together with WhatsApp and SMS in India.
- Hire hourly for setup and fixes, monthly for ongoing campaigns.
What does an email marketing expert do?
An email marketing expert plans, builds and improves the emails your business sends, from one-time newsletters to automated flows triggered by customer actions. They also handle the technical setup that gets emails into the inbox.
When you hire an email marketing expert, you get both a writer's mind and a technician's care. Good emails need clear words, but they also need correct domain records, a clean list and smart timing.
Main tasks you can hand over
- Choosing and setting up an email tool such as Mailchimp, Klaviyo, Brevo, Zoho Campaigns or HubSpot
- Domain authentication: SPF, DKIM and DMARC records
- List import, cleaning and segmentation
- Welcome, abandoned cart, browse, post-purchase and win-back flows
- Weekly or monthly newsletters and offer campaigns
- Email templates that look good on mobile
- Sign-up forms and pop-ups on your website
- A/B tests on subject lines, send times and content
- Monthly reports on opens, clicks, revenue and unsubscribes
Who needs an email marketing specialist?
Any business with repeat customers or a long buying decision can gain from an email marketing specialist. Online stores, coaches, software firms, B2B services and agencies see the most value.
| Business | Useful email work |
|---|---|
| Online store (Shopify, WooCommerce) | Abandoned cart, post-purchase, product launch emails |
| Coach or course creator | Welcome series, lesson emails, webinar reminders |
| SaaS or software | Onboarding emails, trial reminders, feature updates |
| B2B service firm | Lead nurture series, case guides, newsletters |
| Real estate or education | Enquiry follow-up and event invites |
| Agency | White-label email management for clients |
For online stores, email works hand in hand with your store setup. Our Shopify experts and ecommerce experts can connect store events to your email tool.
Which automated email flows should every business have?
Most businesses should start with four flows: welcome, abandoned cart or enquiry follow-up, post-purchase and win-back. These run all the time and catch people at the right moment.
| Flow | Trigger | Goal |
|---|---|---|
| Welcome series | New subscriber joins | Introduce brand, share best content or first-order offer |
| Abandoned cart | Product added but not bought | Remind and answer doubts |
| Browse abandonment | Viewed a product, did not add to cart | Bring them back to the product |
| Post-purchase | Order placed | Thank, guide use, ask for review |
| Lead nurture | Form filled on a service site | Build trust before a sales call |
| Win-back | No purchase or open for some months | Re-engage or clean from list |
An email automation expert builds these once, tests them, then improves them each month based on results.
How do we set up your email marketing?
Our email setup moves from audit to flows to regular campaigns. You approve the plan, the design and every flow before it goes live.
- 1
Audit
We check your current tool, list size and quality, past results and domain records.
- 2
Fix deliverability
We set SPF, DKIM and DMARC on your domain and warm up sending if the list is new or cold.
- 3
Clean and segment
We remove invalid and inactive contacts and create segments such as buyers, leads and VIPs.
- 4
Build templates and forms
We design mobile-friendly templates and sign-up forms that match your brand.
- 5
Launch core flows
We write and set up welcome, cart or enquiry, post-purchase and win-back flows.
- 6
Run campaigns and report
We send planned campaigns and share a simple monthly report with next steps.
What a monthly email report should show
- Emails sent, delivered and bounced
- Click rate and the links people clicked most
- Revenue or leads from each flow and each campaign
- Unsubscribes and spam complaints
- List growth from each sign-up form
- Tests run this month and what was learned
Open rates are still shown, but treat them as a rough guide only. Clicks, replies and sales tell you much more about whether your emails are working.
Need help with Email Marketing Expert?
Talk to the SI Experts team. Free first call, simple advice, clear quote.
How can you improve email deliverability?
You improve email deliverability by authenticating your domain, sending only to people who opted in, removing inactive contacts and keeping spam complaints low. Content matters less than most people think.
- SPF, DKIM and DMARC records set up on your domain
- Sending from your own domain, not a free Gmail or Yahoo address
- Double opt-in for new sign-ups where possible
- Easy one-click unsubscribe in every email
- Inactive contacts removed or moved to a re-engagement flow
- No bought or scraped lists
- Steady sending schedule, not sudden large blasts
- Plain, honest subject lines without spam-style words
Large mailbox providers such as Gmail and Yahoo now expect bulk senders to authenticate their domain and offer easy unsubscribe. An expert checks these settings before your first campaign. For deeper domain and server checks, our technology experts can help.
Email marketing vs WhatsApp marketing: which is better in India?
Both have a place. WhatsApp gets fast attention for short, urgent messages, while email is better for longer content, receipts, newsletters and B2B audiences.
| Point | Email marketing | WhatsApp marketing |
|---|---|---|
| Cost per message | Low, based on list size or sends | Charged per conversation by Meta |
| Best content | Newsletters, guides, receipts, long offers | Short alerts, order updates, quick offers |
| Audience | B2B, global buyers, ecommerce | Indian consumers, local businesses |
| Rules | Consent and unsubscribe needed | Opt-in and approved templates needed |
| Design | Full layouts and images | Short text, image, buttons |
Why email still matters
- You own the list
- Low cost per send
- Works well for global clients
- Good for detailed content
Where email falls short
- Slower response than WhatsApp
- Can land in Promotions or spam tab
- Needs good list care
Many Indian brands use both: email for newsletters and receipts, WhatsApp for urgent updates. Our digital marketing experts can plan the right mix.
How much does it cost to hire an email marketing expert?
The cost depends on your list size, number of flows, campaign frequency, design needs and the email tool used. You get a clear quote after a free call.
| Hiring model | When it fits |
|---|---|
| Hourly | Deliverability fix, tool setup, one flow |
| Monthly dedicated | Regular campaigns, testing, reports |
| Fixed project | Full setup of tool, templates and core flows |
- Email tool subscription is paid by you directly to the provider
- Our fee is separate and billed with a GST invoice for Indian clients
- Payment by bank transfer or UPI
- Copywriting and design can be added as needed
Mistakes to avoid when hiring an email marketing specialist
Avoid experts who suggest bought lists, ignore deliverability or measure only open rates. These shortcuts damage your sender name for a long time.
- Sending to old or bought lists without cleaning
- Skipping domain authentication
- One big blast to everyone instead of segments
- No automated flows, only manual newsletters
- Judging by open rate alone, which is not exact due to privacy features in mail apps
- No link between email results and sales
Questions to ask before hiring
- Which flows would you build first for my business?
- How will you check and protect deliverability?
- How do you measure revenue or leads from email?
- Who owns the email account and the list?
Emails send people to pages. If those pages are slow or unclear, see our conversion optimization experts.
Why hire an email marketing expert through SI Experts?
You get a dedicated email specialist with design, web and ads support from the same team, on hourly, monthly or project terms.
SI Experts is powered by Shivah Web Tech, with 11+ years of work, a 25+ person in-house team and 500+ projects for clients in India, USA, UK, Canada, UAE and Australia.
- Your email tool account and list always stay in your name
- Mon–Fri 9:30–6:30 IST, with 24x7 support for urgent issues
- Help with automation across email, forms and CRM
- One point of contact and clear monthly reports
Want email to connect with your CRM and other tools? See hire an AI automation expert.
Frequently Asked Questions
Is email marketing still worth it in India?
Yes. Email is low cost, you own the list, and it works well for online stores, B2B firms and businesses with global clients. In India it works best alongside WhatsApp, with email used for newsletters, receipts and detailed offers, and WhatsApp for short and urgent updates.
How much does it cost to hire an email marketing expert?
Cost depends on list size, how many automated flows you need, how often you send campaigns, design work and the email tool you use. Hourly suits setup and fixes, monthly suits ongoing campaigns. Your tool subscription is separate. You get a clear written quote after a free call.
Which email tool is best for a small business?
There is no single best tool. Klaviyo suits Shopify stores, Mailchimp and Brevo suit many small businesses, Zoho Campaigns fits teams already on Zoho, and HubSpot suits B2B sales teams. Your expert should pick based on your store, CRM, budget and list size.
Why are my emails going to spam?
Common reasons are missing SPF, DKIM or DMARC records, sending from a free email address, old or bought lists, many spam complaints and sudden large sends. An email expert checks domain setup, cleans the list and slowly builds a good sending reputation.
How long does it take to set up email automation?
A basic setup with domain authentication, templates and a welcome flow can be ready in one to two weeks. A full set of flows for an online store, including cart, browse, post-purchase and win-back, usually takes a few weeks with testing and your approvals.
Can you move my list from Mailchimp to Klaviyo or another tool?
Yes. We export contacts with consent status and tags, rebuild segments, flows, templates and forms in the new tool, then test everything before switching. Unsubscribed contacts stay unsubscribed so you remain within email rules.
Do you write the email content too?
Yes. Our experts can write subject lines, email copy and calls to action in simple English, or adapt content you provide. For Indian audiences we can also plan Hindi or regional language emails where that suits your customers.
Can I hire an email marketing expert by the hour?
Yes. Hourly hiring is good for a deliverability check, a tool setup, a single flow or a review of your current campaigns. For regular newsletters and ongoing testing, a monthly dedicated expert is usually better value.